AppNexus Programmable Platform alternatives

Ranked alternatives

1. 1
   
   MediasmartPaid

   Mediasmart is a programmatic advertising platform that provides businesses of all sizes with the tools they need to create and manage effective digital advertising campaigns. It’s the perfect platform for small businesses and entrepreneurs who want to take advantage of programmatic advertising but don’t have the time or resources to manage it all themselves. With this platform, you can create and manage your own ad campaigns, and get real-time feedback on how they’re performing.

   Plus, you can use it to target your ads to specific demographics and interests, so you can reach the right audience for your business. Additionally, Mediasmart offers a wide range of pre-made ad templates and customizable targeting options, so you can create ads that are tailored to your specific needs. Real-time reporting lets you track the performance of your campaigns and make adjustments as needed. Automated optimization to ensure your ads are reaching the right people and achieving the best results possible.

   Mediasmart alternatives
2. 2
   
   AdelphicPaid

   Adelphic is the leading subscription-based, omnichannel, programmatic advertising campaigns platform. It has a wide variety of features that make it the perfect platform for your digital marketing needs, including the ability to target users based on their location, interests, and demographics, a user-friendly interface that makes campaign creation and management a breeze, support for all major ad formats, including native, video, and static banners, and real-time reporting so you can track the performance of your campaigns and make necessary adjustments.

   It provides the technology and services you need to run successful, data-driven advertising campaigns across all channels and devices, including mobile, video, web, and social media. Adelphic’s self-service platform provides you with the ability to build and execute campaigns in minutes without the need for specialized engineering or ad operations support. So, if you’re looking for a comprehensive, all-in-one advertising platform, then Adelphic is the solution for you.

   Adelphic alternatives
3. 3
   
   BidtheatrePaid

   Bidtheatre is a data-driven advertising and marketing software that ensures your campaigns are as effective as possible. It does this by helping you to understand what is and isn’t working, then giving you the tools to fix it and make better decisions about where to allocate your marketing budget. The platform uses artificial intelligence and machine learning to process billions of data points to help you find the most effective marketing channels for your business.

   What makes Bidtheatre unique is that it offers an intuitive interface that makes it easy for users to create and manage their campaigns. It also provides powerful reporting tools that give users a comprehensive overview of their performance. Additionally, it offers a wide range of targeting options that allow users to reach their desired audience. Lastly, it provides users with a variety of optimization tools that help them improve the performance of their campaigns.

   Bidtheatre alternatives
4. 4
   
   MobusiPaid

   Mobusi is a technology company that offers solutions to publishers and media in order to monetize their inventory worldwide through a single interface. Its machine learning algorithms ensure the best yield for each impression. Thanks to extensive global reach, it can potentially serve ads on over 1.5 billion unique users and 5 million leads across all devices.

   The company has a portfolio of products that help publishers increase their revenue, optimize their ad inventory, and protect their ad space from fraud. Mobusi’s ad serving technology is based on a real-time bidding system, which allows it to serve ads in milliseconds, guaranteeing the best possible CPMs for its publishers. So, if you’re looking for a reliable and effective way to monetize your web traffic, Mobusi is the perfect partner for you.

   Mobusi alternatives
5. 5
   
   GetintentPaid

   Getintent is a customizable AI-powered programmatic suite for agencies, publishers, broadcasters, and content owners. It enables them to plan, buy, measure, and optimize their digital media campaigns in a more efficient and effective way. The platform is based on a machine-learning algorithm that can learn and adapt to each client’s unique needs and goals. This makes the process of campaign planning and execution more efficient and accurate. Additionally, Getintent also offers predictive analytics features that can help agencies and content owners plan for the future and make better decisions about their campaigns.

   Moreover, with this tool, you can target your campaigns more accurately and achieve better results. It is one of the first platforms that offers both Intent-based and Contextual targeting. This allows you to target users based on their Interests and the context of the content they are consuming. Getintent relies on artificial intelligence and machine learning to understand user intent and serve the most relevant ads in real-time. The platform also offers a wide range of features such as dynamic creative optimization, funnel analysis, and post-campaign optimization.

   Getintent alternatives
6. 6
   
   AdLibPaid

   AdLib is a global demand-side platform (DSP) that provides advertisers with access to high-quality programmatic buying opportunities across all channels. It leverages extensive reach and sophisticated targeting capabilities to enable you to precisely target your audience and achieve your desired outcomes. The intuitive and user-friendly interface makes it easy to get started, and 24/7 support ensures that you always have access to the help you need. Thanks to robust infrastructure and extensive partnerships, AdLib can provide you with access to quality inventory at scale.

   It works with a wide range of publishers and supply partners, so you can be sure to find the right opportunities for your brand. And the cutting-edge technology ensures that you always have access to the latest innovations in programmatic buying. Other notable features include ad serving, targeting, optimization, and reporting. All in all, AdLib is the DSP you need to get a 100% fill rate for all ad campaigns, so you can be sure your message will be seen by your target audience.

   AdLib alternatives
7. 7
   
   Connexity Shopping Ad PlatformPaid

   Connexity Shopping Ad Platform provides a suite of advertising products that helps businesses connect with consumers who are actively shopping online. The solutions include search advertising, product listing ads, retargeting, and site retargeting. Businesses can create and run ad campaigns that target shoppers based on their shopping behavior and interests. Connexity Shopping also provides businesses with access to a wide range of shopping-related data and insights, which can help businesses optimize their ad campaigns and better understand their customers.

   The platform helps you target your ads to the right consumers based on demographics, interests, and shopping behavior, help you track the performance of your ads and optimize your campaigns for better results, offers both product listing ads (PLAs) and text ads, giving you a variety of options to promote your products, and much more. So, if you’re looking to reach new customers and drive online sales, Connexity Shopping is a great option.

   Connexity Shopping Ad Platform alternatives
8. 8
   
   SmartuAds DSPPaid

   SmartuAds DSP is a next-generation, AI-powered self-serve platform that enables app developers and marketers to buy mobile video inventory programmatically. You can target users by location, demographics, interests, and other factors in order to reach the right audience for your ads. Additionally, it offers real-time reporting and optimization so you can track your campaigns and make changes as needed. With SmartuAds DSP, you can purchase ad inventory on websites and mobile apps through a single interface.

   It offers Agency-grade tools that provide users with a host of powerful tools that enable them to buy and sell ad inventory more efficiently. These include a visual campaign builder, real-time reporting, and a flexible API. Ads can be bought and sold at a variety of price points, allowing buyers and sellers to find the perfect fit for their needs. All in all, SmartuAds DSP is the perfect solution for small and medium businesses that want to run successful digital advertising campaigns but don’t have the time or resources to manage them in-house.

   SmartuAds DSP alternatives
9. 9
   
   FliphoundPaid

   Fliphound is an online digital advertising platform that lets you connect with local and national advertisers in real-time, making it easy for you to get your message in front of more people more efficiently. The platform makes it easy for you to find, bid on, and purchase digital billboard advertising in your area all in one place. You can search for digital billboards by location and ad format, bid on advertising space in real-time, 24/7, get instant feedback on your bids and the status of your campaigns, and manage your account and campaigns online.

   It offers both an auction-based and fixed-price marketplace for digital out-of-home advertising. For buyers, it offers a real-time search engine that makes it easy to find the right ad space for their campaign. For sellers, it offers a simple way to upload their ad creative and manage their inventory. You also get powerful tools for tracking impressions and revenue.

   Fliphound alternatives
10. 10
    
    AdQuick ProgrammaticPaid

    AdQuick is a demand-side platform that provides an easy way to build and manage marketing campaigns. The platform makes it easy to buy ads on the web and on mobile devices and provides the tools you need to target your audience, measure the results of your campaigns, and optimize your ads for maximum impact. With AdQuick, you can reach your target audience wherever they are online. It offers a wide range of advertising options, including display ads, video ads, and native ads.

    With its advanced reporting and measurement tools, you can track the results of your campaigns and optimize them for maximum impact. AdQuick includes a self-service platform that makes it easy for anyone to get started, Real-time bidding that ensures ads are delivered in milliseconds, An extensive selection of ad inventory from premium publishers, and the ability to target by location, device, and other demographics.

    AdQuick Programmatic alternatives
11. 11
    
    BidtellectPaid

    Bidtellect is the leading performance-driven demand-side platform (DSP) that provides agencies and brands with unparalleled reach and scale to buy media inventory programmatically. It offers a comprehensive suite of tools and services to help agencies and brands efficiently execute programmatic media campaigns across all channels, including video, display, native, and social. The intuitive user interface and real-time bidding capabilities help agencies and brands quickly and easily activate data-driven marketing programs that deliver better results.

    Bidtellect offers unique access to premium publisher inventory, as well as the ability to build custom audiences using data and technology integrations. You get access to proprietary data and technology, a performance-driven approach, unparalleled transparency and accountability, and a focus on user experience. Bidtellect’s unique architecture allows for a true one-to-one marketing solution, providing clients with unparalleled reach, engagement, and return on investment (ROI). Moreover, its dedicated team of experts is always available to help with strategy, optimization, and post-buy analysis.

    Bidtellect alternatives
12. 12
    
    Platform.ioPaid

    Platform.io is a customizable white-label programmatic stack that lets you build, run, and grow your own ad tech business. You can create a unique programmatic offering that meets the specific needs of your customers to execute, manage, and optimize digital marketing campaigns. The platform is easy to use and scalable, so you can easily accommodate your changing needs.

    It offers a wide range of features and services, including a customizable user interface, Support for multiple ad formats, including video, native, and display, A rich set of APIs and SDKs, Integration with leading data management platforms and supply-side platforms, scalable architecture that can handle any amount of traffic, and much more. And because it’s fully integrated with the major exchanges and SSPs, you’ll have access to the latest inventory and pricing. So if you’re looking for a platform that can grow with your business, look no further than Platform.io.

    Platform.io alternatives
13. 13
    
    Peak 226Paid

    Peak 226, now rebranded to Edge 226, is a mobile-first programmatic demand-side platform (DSP) that helps agencies and brands buy mobile apps and web inventory more efficiently. It does this by making it easy to manage programmatic ad campaigns across different devices and channels, all from a single platform. It offers transparent, real-time bidding, insightful analytics, and simple integrations. With Peak 226, you can buy mobile media on your own or through our managed service.

    Some of the key features include Real-time bidding, Programmatic buying to automate the buying process to save time and get better results, Targeting to reach your target audience more efficiently with sophisticated targeting options, and transparency to know exactly where your money is is going and how your ads are performing. The robust targeting engine allows you to target ads by location, device, operating system, and the automated optimization of ad placements to ensure maximum revenue.

    Peak 226 alternatives
14. 14
    
    Amazon DSPPaid

    Amazon DSP is a demand-side platform that provides software to help you manage your advertising campaigns. You can create custom audience segments, target those segments with laser precision, and measure the results of your campaigns in real-time. You can also use it to manage display, search, and video campaigns on Amazon.com and across the web to reach billions of Amazon shoppers across devices including desktop, mobile, and connected TV.

    Some of the features include an efficient way to buy and sell outdoor digital advertising, real-time availability and pricing for advertising space, the ability to contact sellers directly to negotiate terms, and detailed profiles for both buyers and sellers that include past transactions. Amazon DSP is changing the way outdoor digital advertising is bought and sold, making it easier and more efficient for everyone involved. So, if you’re looking for an effective and efficient way to buy digital media, Amazon DSP is the perfect solution.

    Amazon DSP alternatives
15. 15
    
    MediaMath TerminalOne Marketing OSPaid

    MediaMath TerminalOne Marketing OS is an advertising platform that unites audiences with media in a single omnichannel platform and offers tools to execute smart marketing. The platform enables users to access omnichannel media to deliver relevant content to the audience. It allows users to power one-to-one customer conversations to enhance their presence in the market.

    The platform comes with a single workflow that helps users in minimizing the time spent in learning and navigating multiple channels. It offers a unified budget measurement that allows users to know how their money is improving the performance of their advertisement sector.

    It allows users to manage the whole customer lifecycle to provide a better and improved customer experience to users. Moreover, it enables users to get privileged access to high-quality content, and users can execute omnichannel campaigns at scale. Lastly, it offers analytics and reporting to users on the performance of their ads.

    MediaMath TerminalOne Marketing OS alternatives
16. 16
    
    Verizon Media DSPPaid

    Verizon Media DSP is a global demand-side platform that enables users to have transparency when it comes to buying media, managing campaigns, and improving performance. The platform offers Native Marketplace formats and premium inventory to help advertisers navigate the cookie and cookie-less environment. It enables users to enhance their branding programmatically across the diverse set of channels and devices.

    The platform comes with an expanded DSP that enables users to reach audiences wherever they are. Moreover, it is scalable and expands its capabilities according to the requirements of the marketers.

    The platform enables those media buyers who are using DSP can purchase omnichannel inventory, which includes mobile and audio out of the home within a single dashboard. Verizon Media DSP comes with a planner tool that allows users to create proposals for the commercial team and offers real-time reporting on the ads.

    Verizon Media DSP alternatives
17. 17
    
    Pixability v3Paid

    Pixability v3 is a YouTube ad buying and video marketing platform that helps media professionals in optimizing the ad buying process. The platform enables users to know exactly where their ads are running and how much ads are costing them. It also allows them to view who is watching their ads and how well they are performing.

    The solution enables users to remove the complexity of YouTube ad planning and streamlines the YouTube campaign management process. Moreover, it reduces risks and removes complexity from the reporting process with pre-configured workflows. It automatically adjusts campaigns to maximize return on investment and delivers verifiable YouTube results.

    Pixability v3 comes with hyper targets that most relevant and timely places all the content across the entire YouTube ecosystem. Moreover, it enables users to measure the performance of YouTube campaigns against market standards. Lastly, it allows marketers to keep track of their influencers’ performance.

    Pixability v3 alternatives
18. 18
    
    CeltraPaid

    Celtra is a platform that enables users to scale their content to meet all of their needs and helps in automating the creative production. The platform comes as a cloud-based marketing collaboration and allows users to get their campaigns out faster with built-in approvals. It offers on-brand master templates to users, which they can design according to their needs.

    The platform allows users to enhance their production efficiency by tapping into automation to reduce manual designs and production tasks dramatically. Moreover, it increases the collaboration between teams in the cloud by bringing them under a single roof.

    Celtra allows users to separate content from design with content feeds and build a content repository. Moreover, users can send their content or layout to their managers through email for their approvals. Lastly, the platform helps users in developing, managing, and refreshing the value-driving portfolios from end-to-end, and users can get analytics on their campaigns.

    Celtra alternatives
19. 19
    
    BasisPaid

    Basis is a solution that comes with a demand-side platform that is built for speed and performance to help the users in making their programmatic campaigns successful. The platform offers artificial intelligence technology that generates better outcomes for campaigns and helps in optimizing different parameters to meet the goals. It comes with geo-fencing capabilities that enable users to select granular points on the map and connect with the audiences.

    The solution enables businesses to reach their customers across multiple touchpoints, and users can drill into performance data with cross-device tracking. Moreover, it comes with a role-based access control system, and managers can set up different types of permission for their employees.

    Basis offers a notification and alert system that keep users updated about the condition of their campaigns. Moreover, it enables users to combine different reports and allows users to view everything through a single dashboard, such as campaign metrics, sales, and marketing teams’ performance.

    Basis alternatives
20. 20
    
    The Trade DeskPaid

    The Trade Desk is a platform that helps in transforming media for the benefit of humankind and empowers a more engaging and inspiring ecosystem for everyone. The service allows brands to deliver a more insightful and relevant ad experience to their consumers and never steer users toward their own media assets.

    The platform enables businesses to reach more than one billion people all around the world, and users can bring their data and insights into digital to their TV campaigns. Moreover, it offers data-driven targeting, and users can track the impact of their campaigns with digital metrics.

    The Trade Desk partners with different music providers to advertise their services and products through audio platforms. Moreover, it offers audience targeting on the basis of demographic data for smarter audience reach through mobile. Lastly, it provides geofencing facilities to users to get the attention of customers when they are near the location.

    The Trade Desk alternatives
21. 21
    
    4CPaid

    4C is a platform that helps businesses in driving their outcomes across closed ecosystems through a self-service intelligence platform. The platform comes with a Scope feature that allows the marketers to take control of their media and enables them to reach their customers to those places where they can be engaged most.

    The platform helps the users to learn about their audience and provides them a wide range of insights such as purchasing behavior or their financial capacity. Moreover, it enables users to maximize their audience reach and optimize their OTT plans for audiences that are missed on other platforms.

    4C allows users to orchestrate cross-channel campaigns and helps in unifying all the closed ecosystem for advertisements. Moreover, it offers advanced TV plans to enable users to reach their customers on their favorite channels. Lastly, it allows the users to understand the outcome of their marketing campaigns and to display them in the form of reports.

    4C alternatives
22. 22
    
    StackAdaptPaid

    StackAdapt is an advertisement platform that allows users to understand the nature of advertising and helps in ensuring the peak performance from the programmatic portion of their media mix. The platform offers the best digital advertising services that can scale to any extent and offers inventory sources spanning all channels and devices.

    The solution comes with an intent-based targeting that enables businesses to understand what people read online. Moreover, it offers machine learning that allows the businesses to understand which people while most likely turn into their customers. The solution provides different elements if native ads such as image, headline, and brand logo and helps advertisers to achieve greater reach.

    StackAdapt enables brands to deliver the best possible viewing experience to their audience. Moreover, it offers reporting and insights to users, and they can create their reports according to the day, domain, demographic, or audiences. Lastly, it offers better engagement in the video ads across various publishers to reach the right audience.

    StackAdapt alternatives
23. 23
    
    Smartly.ioPaid

    Smartly.io is an advertising solution that enables users to automate all steps of social advertising to meet their performance goals. The platform allows users to take their static images and videos to another level of creativity. It offers creative automation tools that help users to draw anything on their product catalog to customize their offers according to the location and audience.

    Smartly.io enables users to publish their ads instantly in different formats and social channels to keep pace with the changing trends. Moreover, it comes with a predictive algorithm that allows brands to smash their performance goals and to optimize their targeting and budgets.

    The platform allows users to make informed decisions backed by the collected data to form a creative direction and a campaign strategy. Lastly, users can build custom optimizations that suit their brand’s goals, and they can track their performance across different channels.

    Smartly.io alternatives
24. 24
    
    ChoozlePaid

    Choozle is a digital advertising software for all the marketers and advertisers and helps in liberating the display and mobile advertising with ease. It is a self-service digital advertising platform that offers control to the users and helps users in harnessing the power of the data. Moreover, it allows users to create hyper-targeted campaigns through their first and third-party data.

    The platform enables users to streamline their digital advertising from a single platform with campaign setup and allows them to access reporting features in real-time. Moreover, it provides support to its clients in every aspect of the advertisement.

    Choozle enables users to access ninety percent of online ad inventories and allows the users to track their performance. Moreover, users can launch targeted campaigns depending on their audiences and their locations. Lastly, it offers geo-fencing and geo-framing services, which allow users to reach customers more quickly and according to their interests.

    Choozle alternatives
25. 25
    
    WideOrbitPaid

    WideOrbit is a platform that helps business companies to do their work more effectively when it comes to completing their sales targets. The platform offers everything under a single roof from pitch to payment and digital ads to cash-in-advance. It provides broader capabilities to maximize the efficiencies of users with tools that bring all stakeholders under a single platform.

    The solution enables businesses to make better and reformed decisions with the help of the collected data across all marketing channels. Moreover, it allows companies to maximize their revenue with strategic integrations and helps in streamlining workflows between disparate systems.

    WideOrbit comes with a unified sales suite that is designed to aggregate and compare multiple demand sources and offers a payment suite to enhance on-time payments of invoices. Lastly, it offers analytics about all the marketing teams’ performance and sales of products across all the channels.

    WideOrbit alternatives
26. 26
    
    ViewbixPaid

    Viewbix is the fastest-growing solution that empowers companies to leverage their videos by inserting applications and sharing that experience across the web, mobile and social networks. It is comprehensive software that comes with some advanced tools and features that automate a variety of tasks. The solution is best for those who are looking for ways to maximize their reach across all devices.

    One of the most interesting facts about this tool is that it has features that allow you to grow your mailing list and send interesting stuff. Viewbix is commercial software and offers multiple price plans. Each plan has its own cost and core features such as ad apps for your videos, sharing photos, offering coupons, working on mobile devices, and much more.

    Viewbix alternatives
27. 27
    
    Iponweb BidswitchPaid

    Iponweb Bidswitch is the intelligent infrastructure for the global programmatic ecosystem. It provides the tools and services that enable you to connect with buyers and sellers all over the world. The platform is built on a foundation of trust and integrity. It enables buyers and sellers of digital advertising to connect and transact with each other in a more efficient and secure way. By providing an easy-to-use platform with a single point of integration, Iponweb Bidswitch makes it simpler for buyers and sellers to connect, improving the overall quality of the programmatic marketplace.

    Some of the key features include automated optimization of campaigns for improved performance, Consolidated reporting for a clear view of all advertising activity, Real-time reporting so you can track the progress of your campaigns, and Easy management of ad inventory across multiple exchanges. With Iponweb Bidswitch, media buyers can spend less time managing their campaigns and more time improving their ROI.

    Iponweb Bidswitch alternatives
28. 28
    
    PocketmathFreemium

    Pocketmath is a self-serving demand-side platform (DSP) and programmatic advertising solution that enables mobile app developers and marketers to buy and measure mobile app advertising in real-time. You can buy mobile app advertising through a self-service interface, Target users by location, demographics, interests, and more, and measure the performance of your campaigns in real-time using powerful reporting tools. The solution allows businesses of all sizes to harness the power of programmatic buying to drive better results for their advertising campaigns.

    Pocketmath alternatives