
Basic Attention Token (BAT) alternatives
Basic Attention Token (BAT) is a token specially designed for the world of digital advertising, and specifically to develop a new unit of exchange. The idea is that publicists reward users for their attention or engagement.
The platform uses the blockchain as its primary technology. It was developed by the former CEO of Mozilla named Brendan Eich, who also operates as a token on the Ethereum blockchain. BAT used the Brave platform and was considered as the solution to an ad industry riddled with fraud, including bots that offer false clicks.
The transparency of the Basic Attention Token blockchain is intended to surmount numerous of the problems that are equal to digital advertising. Its browser is specially designed to eliminate all the third parties so that the advertisers and publishers only need to pay when a reader views a page.



















































