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LookBookHQ alternatives
LookBookHQ, now rebranded as PathFactory, is a content Insight and Activation Engine to help B2B marketers get insights into content consumption across all of their assets. With its detailed dashboard, you can see content consumption by the user, by asset, by region, by device, even by the time of day, and then activate those insights to drive more engagement with their target audiences.
It also offers a powerful private marketplace that helps you create unique product experiences for your VIP customers in real-time. PathFactory helps B2B marketers create a valuable campaign and media analysis by showing a visual map of content consumption across your digital channels i.e., website, e-newsletter, social networks, events, etc.
It combines the entire digital footprint with web analytics to give insights into single content effects on the whole organization. By following this technique, you can see what content is being consumed by the right user in the right context and make better decisions on content production & delivery. All in all, PathFactory is a great tool that you can consider among its alternatives.



























