PubMatic alternatives

Ranked alternatives

1. 1
   
   Revive AdserverPaid

   Revive Adserver is an open-source ad serving system that provides you an opportunity to the publishers, ad networks, and advertisers to efficiently run their marketing campaigns on websites, applications, in video players and collect detailed statistics like impressions, clicks, and conversions. After creating an account with your email, it persuades you to review your ad statistics in the form of attractive graphs or non-complex charts. It deals with multiple types of campaigns, such s contract campaigns, remnant campaigns, and override campaigns. In a contract campaign, it represents an agreed number of ad impressions, clicks, or conversions in a fixed timeframe.

   Revive Adserver entitles you to create image banners, HTML5 banners, third-party ad tags. The key feature of this platform is that it uploads an image along with its destination URL when the banner is clicked. You can also upload an IAB-compliant HTML5 ad with audio, video, or animation or enter a URL of a media file without any hurdle.

   Revive Adserver alternatives
2. 2
   
   Google Ad ManagerPaid

   Google Ad Manager is a user-friendly platform that allows the publishers a complete ad revenue engine, making them perform streamlined operations and capture the maximum value for every operation. It provides a complete platform to drive ad revenue and protect your brand wherever people are watching, playing, or engaging. It aids the publishers to control all the sales, implement more impactful decisions and accelerate the growth of the business. Through a wide range of innovative ad formats like out-stream videos, rewarded ads, and others, it permits you to deliver effective, engaging ad experiences to the audience across all screens

   Google Ad Manager utilizes a component-based approach to compile, manage and distribute responsive ads across the mobile phone, web, desktop, and application. The attractive function of this platform is that you can get powerful analytical tools that let detailed reports for making decisions. It persuades you to keep your brand secure with a combination of strong advertising policies, publisher controls, and others.

   Google Ad Manager alternatives
3. 3
   
   BroadstreetPaid

   Broadstreet is a rich-featured ad manager that is specially introduced for direct digital sales, trusted by local and regional newspapers, magazines, and niche media everywhere. It covers one of the advanced ad managers that truly focuses on the success of direct sales teams and deals with popular features like specific HTML5 ad formats for industry marketing complaints, automated & client-ready reporting, and many others. Their seamless programmatic ad solution lets you earn revenue from unsold space, managed to onboard, and many others.

   As compared to another traditional ad manager, it provides direct access to select classical ad formats, inline & out-of-page units, and seamless integration with GAM. You can easily create real estate showcase ads with a stylish design that puts pertinent information front and center. The real estate agents can easily update by adding new images and property information, enabling them to generate interest and encourage user engagement.

   Broadstreet alternatives
4. 4
   
   KevelPaid

   Kevel is one of the highly recommended ad managers that offers infrastructure APIs, making you quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and many others. It ensures the publishers generate extra revenue and take back the internet from ad technology giants like Google, Amazon and Facebook, Alibaba, and many others. The key feature of this platform is that it facilitates you with some exciting ad templates like cube ad format, real estate ad format, Finance & banking ad format, school/summer camps ad format, Big-ticket ad sale format, and health club ad format.

   Kevel covers the smart APIs that permit the core infrastructure for ad serving, targeting, and reporting. Through its in-depth analytics function, it gives you detailed information about the marketing complaints in the form of logs, charts, or graphs. With the help of its DOOH Ad server, it optimizes all the ads which are displayed on digital billboards, IoT devices, and any OOH screen.

   Kevel alternatives
5. 5
   
   Epom Ad ServerPaid

   Epom Ad Server is one of the high-class cross-channel and cross-platform ad serving solutions, helping the publishers, advertisers, and ad networks. It provides an opportunity to the leading professionals to launch, run and manage ad campaigns of any scale. The noticeable function of this platform is that it ensures separate solutions for advertisers and publishers. Through its advanced targeting function, it utilizes various parameters to find inventory that will reach ideal customers and filters all of your ads according to the devices, location, languages, and demographics.

   Epom Ad Server runs re-engagement complaints about customers efficiently in different levels of your sales funnel and sue insights to create solid re-engagement policies to more out of your ad budget. Another interesting function of this channel includes it empowers maximum possible return for every dollar spent by using marketplace automated yield optimization engine. It allows you to store all the video ads with any tags and in any format or make sweeping changes across all your video materials within seconds.

   Epom Ad Server alternatives
6. 6
   
   OpenXPaid

   OpenX is an advertising company that unleashes the full economic potential of digital media companies through superior advertising technology, making them easily optimize the advertising revenue of the organization. Actually, it utilizes programmatic advertising that typically refers to the use of software to purchase digital advertising, allowing you to save your time or money rather than involves RFPs, human negotiations, and manual insertion orders. With the help of its real-time guaranteed function, it permits you to combine an audience forecast and sync with a volume guarantee, giving you pro0ductivity in no time.

   OpenX is a people-based marketing channel for the open web that has the ability to unlock walled garden advertising efficiency in a proper manner. For publishers, it offers various solutions like openAudience, Ad Exchange, Mobile ads, video, and private marketing. In Open Ad Exchange, it provides publishers and app developers to get complete control over their entire advertising platform with modern customer support.

   OpenX alternatives
7. 7
   
   Adpushup

   Adpushup is a revenue optimization platform that aids publishers to increase their ad revenue by utilizing automated A/B testing, header bidding, innovative ad formats, and many others. It deals with multiple ad formats that can be used by any type of organization, such as non-profit AD formats, Restaurant Ad formats, Political Ad formats, lawyer Ad formats, healthcare Ad formats, Big Tickets Sales Ad formats, and many others. The main characteristic of this platform is that it offers classical functions like improve click-through rates, increase eCPMs & Revenue, Recover Ad- blocked revenue, highly viewable formats, Drive Bid Competition, Blazing Fast Ad Delivery, and others.

   Adpushup persuades you to maximize yield from every single ad impression on your website by using a single platform. Through its modern analytical tools, it facilitates you to view total views, likes, share comments along with the viewer location. Their system auto-select the optimal number of partners, enabling you to get one of the best yields by using A/B testing.

   Adpushup alternatives
8. 8
   
   ZedoPaid

   Zedo is one of the leading online global ad platforms with one f the best ad servers, high-impact ad formats with viewable impressions, and private ad exchange solutions. It offers ads in multiple ways CTV videos, InArticle, curtain-raiser, rewarded videos, and others, making the publishers easily choose according to the requirement. It ensures modern or powerful ad serving with an optional SSP solution allows the marketers to simplify workflows while increasing the revenue.

   Zedo deals with unified Auction between tag-based and programmatic buyers, which deals with PMPs, PG, IAB OpenRTB 2.3, and Header Bidding. Other classical function includes it is fully compatible by VAST 4.0, Ad pod, Retargeting, PMPS with all leading DSPs and many others. Through its parallel calls and server-side chasing solution, it persuades you to call all of your demand partners and choose one that will pay you the most at that point.

   Zedo alternatives
9. 9
   
   RhythmOneFree

   RhythmOne is an American digital adverting technology company powered by one of the most efficient and effective programmatic platforms that accelerates the real business outcomes in multiscreen advertising. It deals with various Programmatic platforms such as DSPs & agencies, SSPs, private marketplace, Controlled supply, Brand Safety, and many others. The basic function of this platform is that its PMPs are totally different with respect to other channels because its audience and contextual segments are curated for your business objectives on the supply side.

   RhythmOne provides you an opportunity to maximize the targeting accuracy, give in-depth transparency into available inventory, and enhance scale & precision. It is directly integrated with more than 700 publishers or 12,000 plus properties and instant access to premium videos inventory on more than 50 news channels. It is also aligned with the data management platform, allowing you to build proprietary or unique audience segments and agency trading desks.

   RhythmOne alternatives
10. 10
    
    ONE by AOLPaid

    ONE by AOL is an open-source versatile product suite that is designed to meet the unique need of publishers and offers complete control on their own data, with the ability to choose plug-in modules to meet a specific requirement. It ensures a unified approach to data and technology, making you maximize efficiency, decrease waste, and enhance performance for accelerating your marketing campaigns.

    ONE by AOL easily compatible with multiple third-party rich media vendors like Sizmek, Double Click, Flashtalking, Innovid, Celtra, and much more. it generates a pragmatic environment for the creation, optimization, and execution of premium dynamic, cross-screen, data-driven ad experience at any scale without any hassle. The main screen of the website contains different ad formats such as Devil/ portrait. Halo, Billboard, pushdown, Devil Full page flex, mobile interstitial, linear expandable, and many others are designed for types of industry.

    ONE by AOL alternatives
11. 11
    
    InsticatorPaid

    Insticator is a global leader in increasing engagement for publishers with the help of interactive content and community building, helping them to add their content details like polls, suggested story widgets, and quizzes. It creates custom questions and tests the reader’s knowledge, providing direct insight into the perspectives and interests of your audience. It empowers you to assess user sentiments, types of content they prefer to read and make a bond between readers and your brand

    Insticator maximizes the views on pages and time on site by selecting any article or site section to feature in the spotlight. Through its content engagement unit function, it covers fully customizable cards that boost up the visibility of content. It offers various formats that can be used by every type of industry like Finance & banking Ad formats, Schools & summer camps ad formats, Real estate Ad formats, Cube Ad formats, Health club ad formats, and many others.

    Insticator alternatives
12. 12
    
    Smart AdServerPaid

    Smart AdServer is one of the powerful ad servers and natively integrated SSP on the market, helping you drive the revenue of your marketing campaigns in a classical way. It uses smart cross-device or cross-channel technology that facilities the publishers with the highest level of transparency and control. Through its demand site platform, it aids the agencies, direct advertisers, and trading desks to scale programmatic marketing efforts and increase revenue. Its LiquidM platform entitles intuitive UI, extensive global reach, and efficient campaign management tools that empower the customer to reach, engage and grow the brand’s audience.

    Smart AdServer allows a fully transparent platform and shared-interest business approach, enabling the premium marketers and brands to attain their fair share of ad value at every point. Another interesting function of this platform is that it deals with many monetization offers like header building, holistic+, smart auction packages, and many others.

    Smart AdServer alternatives
13. 13
    
    NativoPaid

    Nativo delivers a meaningful content experience to consumers, automates the way marketers distribute and analyze the impact of branded content, making them drive their advertising campaigns in the appropriate order. It creates meaningful connections with your consumers and offers separate solutions for advertisers, publishers, and retailers, which is not provided by the other traditional ad management platform.

    It is fully supported by a wide range of ad formats like health club Ad format, Big Ticket sales ad formats, Schools/ Sumer Camps Ad formats, Finance & banking Ad formats, Non-profit ad formats, Restaurant Ad formats, and many others that can be used by every type of industry. Al the formats have the ability to decrease page loads by 8X and increase the revenue potential of each impression. It deals with multiple types of campaigns, such s contract campaigns, remnant campaigns, and override campaigns. In a contract campaign, it represents an agreed number of ad impressions, clicks, or conversions in a fixed timeframe.

    Nativo alternatives
14. 14
    
    Rubicon Project SellersPaid

    Rubicon Project Sellers is an all-in-one marketing company that provides a digital advertising technology platform and related service, making you connect advertising buyers with sellers of advertising inventory. It ensures a complete platform to drive the ad revenue and protect your brand wherever people are watching, playing, or engaging. It aids the publishers to control all the sales, implement more impactful decisions and accelerate the growth of the business.

    It covers one of the advanced ad managers that truly focuses on the success of direct sales teams and deals with popular features like specific HTML5 ad formats for industry marketing campaigns, automated & client-ready reporting, and many others. The key feature of Rubicon Project Sellers is that it facilitates you with some exciting ad templates like cube ad format, real estate ad format, Finance & banking ad format, school/summer camps ad format, Big-ticket ad sale format, and health club ad format.

    Rubicon Project Sellers alternatives
15. 15
    
    Google AdSense

    Google AdSense or AdSense is content marketing and earning service by Google. Google launched AdSense in 2003, and today millions of content marketers, online retailers, and other types of the content generator are using the services of AdSense to earn from their content. AdSense is for those who want to turn their passion into profit.

    Even it is the slogan of Google AdSense, change your love into an advantage. Integrate with the advertisement system of AdSense and get revenue on every unique visitor, page visitors, and ad clicks. The advertisements by AdSense are administered, maintained, and stored by Google.

    Those who joined the services of AdSense are allowed to serve automatic text, image, video, or any other form of interactive media advertisements on their websites that are based on the content of the site and behavior of the visitors as well.

    Google AdSense alternatives
16. 16
    
    AVID Ad ServerPaid

    AVID Ad Server is a best-in-class marketing platform that makes your business streamline its productivity by reaching more audiences via marketing campaigns and digital channels. There is nothing to worry about in the installation procedure because it is based on the cloud and can perform direct activities from the cloud.

    AVID Ad Server is dispensing real-time reporting with extensive visualization of the trends with graphs and charts; this way, you can make more valuable decisions tailored to your business needs. Take advantage of the lightning-fast ad code and custom native ads in all the possible seamless marketing campaigns.

    The software makes the scaling process extremely easy with a flexible approach from month-to-month scaling, so this way, your business will capture the impressions it needs. More importantly, you support video ad-serving that will set the path for serving, hosting, and customizing vast compliant tags with the video ad analytics that you need to optimize revenue. There are more features on offer: easy creation of custom and high converting HTML5 video ads, vibrant non-intrusive ads, white-label interface, native ad builder, sidebar, floor ads, and more to add.

    AVID Ad Server alternatives
17. 17
    
    PX PlatformPaid

    PX Platform is a solution that revolutionizes the process of acquiring customers by marketers. The platform comes with two services; PX Open Exchange and PX Private Marketplace, to optimize the functioning of buyers and publishers. All the work completes by the platform from using the data for the analysis, and the buyers just have to pull the trigger to increase their customers.

    It provides users with complete transparency of every lead to the forms and URLs, to let the managers select the potential customers while forming the list. The platform offers managers a chance to test new opportunities and to improve the existing relationship with customers. It also enables them to manage more sources for leads and decreases the time spent in generating these leads.

    PX Platform maintains compliance by verifying every lead through multiple verification partners. It allows the managers to set their budget per campaign, set caps on them, or can create filters according to the combination of attributes. The platform connects back-end sales funnel to the front-end to keep the performance visible, which would increase the success rate two to three times. PX Platform comes with paid services, and users can request a demo, while customer support is available via email and online.

    PX Platform alternatives
18. 18
    
    QuantcastPaid

    Quantcast is a leading platform that comes with artificial intelligence technology that has a substantial impact on brands and publishers with its advertising. Get a complete competitive edge with the actionable insights that bring AI-driven solutions to brands and agencies. The platform lets you reach a bigger audience at scale over the entire internet and can predict better and influence your desired audience. Moreover, you can see visitors that come to your site in real-time, and as far as your brand is concerned, Quantcast has greater relevancy and brand safety.

    Quantcast features level best support for maximizing the ad revenue while maintaining the sustainability of every bit of compliance. Privacy compliance is very much maintained with best-in-class GDPR, CCPA, and ePrivacy directives. With Quantcast, no need to take the overhead of the delays to in-page customer experience. There are multiple features on offer that are optimized, designed, generates, and processes user data, index level augmentation, third-party data, scale your revenue, audience planner, campaign reporting, real-time insight, and more to add.

    Quantcast alternatives